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Combating Complacency about HIV/AIDS in At-Risk CommunitiesIn 2008, CARES became increasingly concerned about our region’s lack of knowledge surrounding HIV/AIDS. When people are not educated about their elevated risk and how they become infected, this disease spreads without any visible signs. Because of increased HIV/AIDS incidences in four particular demographics, CARES embarked on an aggressive Prevention and Public Awareness campaign targeting African Americans, Latinos, Gay Men and Youth.Here’s a brief look at what we’re doing to reach at-risk populations: We plan and participate in events such as Black AIDS Awareness Day, Black Family Week at UC Davis, Sacramento Black Expo and the Oak Park Health Fair, Festival de la Familia, Latino AIDS Awareness Day, Pride Festival and Pride Parade, and a multicultural health fair. CARES also makes it a priority to have fluent, Spanish speaking staff in every department, from our nurses and doctors to reception services.
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